Essay: “Hype Fog”

Plum Magazine

Photo by Cyrille de Vignemont

23 -

Hype fog is a term to describe the time in which we live. It is a product of our era that tends to appear briefly, seize our attention, and fill precious space in our heads without ever allowing us to grasp its meaning, before it disappears.

In music, it is a fleeting flare of something interesting that lacks a solid foundation and, so, dissipates after the second or third listen. In film, theatre, and literature, it’s the same.

Hype fog divides and suffocates. In discourse, it prevents us from moving forward in any meaningful way or discussing things of real interest, while we wallow, incapacitated, overstimulated and oversaturated.

Despite an initial good feeling about it, good luck trying to preserve it, describe it, or otherwise use it as a way to make sense of the world around us, or connect with others substantially. 

It is a place that is often...

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