Pina LombNot the dictionary definition of primalism: a rewrite; a rejection of even lexical feudalism…
PRIMAL
Something that relates to the origins of things or that is very basic. (Collins)
…The future is a format. Between the constant oscillation of responses to previous generations by future ones, a film reel of reactions and resistances: a common thread exists of skill and necessity. Necessity, not as you know it, but a necessity of joy, lightness, wild abandon, mobility, color… everything that is considered a want but is a need. A shape that doesn’t conform to the cold geometry of modernism and yet is far more accurate. A common grammatical nostalgia throughout recorded time dawdles around the same organic texture of unanswered needs. The future is in need of a great reorganization, and rather than nationalism, brands, politics, or religion, its soul should be that of serving oneself and others in reasonable measure, of finding joy whenever possible however never at the expense of others, aided but never led by our computer tools, for a kind of perpetual striving towards a world which is mélangé, enriching, and never starved.
The decorative intelligence of a world trained to explain itself before it has felt anything has produced false gestures and a maze of fourth walls. The ready-made personality, the buyable lifestyle and its mass-market form have produced grotesque mounds of kitsch; unthinking music, film, art, and publishing industries have overlooked the point: to thoughtfully stir. Fast fashion, an architecture of little boxes made of ticky tacky, celebritocratic music, and unknowingly sanctimonious publishers, have led humanity down a pathway that was supposed to be efficient and time-saving but is ugly and lobotomized. The need to announce, release, and notify to prove that you are present, the lack of patience for far-flung views and ideas, and the circuitous and useless journey of meta-posturing that has no firm roots in any fertile intellectual discourse, have desensitized us to recognizing a wolf when the boy cries one. The automated and templated nature of the most basic aspects of our life has deprived Sisyphus even of the putative joy of pushing the rock himself.
Let’s value things where there is value. Let’s create things that tickle, stimulate, invigorate, and nothing else. Let’s unclothe the needs of humanity as catalogued by a great heritage of international classics. By laying bare their heroism. Let’s orchestrate for as long as possible the lengths of experience that produce catharsis, so that the work of our hands is a rich, mixed, and broadly understood fantasy that always leaves room for the unknown.
John Hudson White
Cecilia Knapp
Richard Aubern
Rupert Taylor
Alexandra Kleeman
Melissa Mesku
Chloe Caldwell