Language of Bamboo: Tradition and Innovation at Gucci’s Bamboo Encounters

Plum Magazine

Image courtesy of Gucci.

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MILAN—Italy’s long affection for bamboo can be found everyone, no less in Franco Maria Ricci’s Labirinto della Masone, the sprawling bamboo maze outside Parma, stands as a testament to its endurance and poetry.

Now, Gucci’s Bamboo Encounters exhibition at the Chiostri di San Simpliciano during Milan Design Week 2025 invites a contemporary reassessment of the storied plant. Featuring artists and designers from around the world, the exhibit reframes bamboo not merely as a traditional element but as a symbol of adaptability, resilience, and beauty—a dialogue that echoes Gucci’s own historic embrace of bamboo, beginning with the Bamboo 1947 handbag almost eighty years ago (!).

Throughout the exhibition, contemporary creators offer varied interpretations of bamboo.

Anton Alvarez’s towering sculpture transforms bamboo into a fountain-like monument to natural force and structural defiance, while Dima Srouji’s Hybrid Exhalations quietly honors anonymous artisans’, blending ‘ woven bamboo baskets and fragile hand-blown glass...

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